Dictionary of Marketing

A. Ivanovic, P.H. Collin “Dictionary of Marketing"
Bloomsbury Publishing PLC | 2003-07-07 | ISBN:0747566216 | PDF | 304 pages | 3,8 Mb

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.

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